A few days ago I mentioned that I was starting to rebrand my general identity on the web. Up until now it has been pretty lackluster, all type, no photos in blog posts, no logotype, no brand connection across my Twitter & Facebook accounts, my personal blog, and my professional website Developed Simple.

In late August I began to work on a new type treatment for Developed Simple. Since then I’ve been consistently working on ideas for a mark or logo that I can use across multiple platforms easily for personal and professional branding. The mark had to be simplistic and be a metaphor of minimal design.

After much thought and toiling the mark that I’ve come up with is twelve block igloo with a circular door. The igloo is in itself of simplistic design whose primary building material is water.

This is the first refined iteration [Top: Solo Mark, Bottom: Promotional/Tag Mark with Logotype]: