The Personal Branding Begins: Part II
A few days ago I mentioned that I was starting to rebrand my general identity on the web. Up until now it has been pretty lackluster, all type, no photos in blog posts, no logotype, no brand connection across my Twitter & Facebook accounts, my personal blog, and my professional website Developed Simple.
In late August I began to work on a new type treatment for Developed Simple. Since then I’ve been consistently working on ideas for a mark or logo that I can use across multiple platforms easily for personal and professional branding. The mark had to be simplistic and be a metaphor of minimal design.
After much thought and toiling the mark that I’ve come up with is twelve block igloo with a circular door. The igloo is in itself of simplistic design whose primary building material is water.
This is the first refined iteration [Top: Solo Mark, Bottom: Promotional/Tag Mark with Logotype]:
Government Using Drupal: The White House
The Associated Press announced on Saturday that The White House is now using Drupal as their primary CMS for www.whitehouse.gov. The decision to switch to Drupal was based heavily upon the number of community contributed modules and the security of the Drupal code base, also thanks to the faithful Drupal community.
Tim O’Reilly of O’Reilly Media and currently an advisor to Open Source for America posted Sunday that he hopes to see a larger government movement toward open source. We already see, as Mr. O’Reilly points out, that “Federal CIO Vivek Kundra has made a great step forward in web services by creating data.gov”. Mr. O’Reilly is also “eager to see an analogous code.gov portal for government agencies to share their open source software code”. Whether code.gov will ever come to be is unknown, but it’s exciting to see, as a member of the Drupal community, the government moving in the direction of open source software and code.
The final thought I have is this, Recovery.gov was originally launched as a Drupal site in February 2009, but has since changed to another platform for unknown reasons. Hopefully a switch like this will not occur with the newly launched White House website.
The Personal Branding Begins
So the new temporary coat of paint on the old Tumblr is my first step in rebranding this and my other websites. As time progresses and I work out the logistics, there will be new design elements added to this site, as well as updates to my portfolio site Developed Simple, and other projects (SmallDoc & Billions Now Living).
I guess all of the branding or rebranding efforts really have to tie into the idea behind the saying “practice what you preach”, if you don’t no one will listen.
Thanks for reading.
Jeff Benjamin from Crispin Porter + Bogusky talks about attracting creative talent and entrepreneur types to advertising agencies.
Drupal Modules for Search Engine Optimization
I have recently found myself working on several Drupal projects that require more advanced search engine customization that I have done in the past. These project requirement have helped me learn quite a bit about the basics of search engine optimization and what I can give a client for practically the cost of downloading and uploading a module.
The list below contains the easiest modules you can use on your Drupal 6 website to help your client begin optimizing their websites for search engines like Google, Bing, & Yahoo.
